WhatsApp API Pricing: How to Avoid 35% BSP Markup
Understand WhatsApp Business API pricing and avoid expensive markups. Learn how to choose the right Business Solution Provider and calculate your messaging costs.
Understanding WhatsApp API Costs
WhatsApp charges based on conversations, not individual messages. A conversation window lasts 24 hours from the last message, making it cost-effective for extended customer interactions.
Official Pricing Structure
- Marketing conversations: $0.055 - $0.3 depending on country
- Utility conversations: $0.025 - $0.15 per conversation
- Authentication conversations: $0.012 - $0.075 per conversation
- Service conversations: Free when customer initiates
The Hidden BSP Markup Problem
Many Business Solution Providers charge 15-35% markup on top of Facebook's API costs. This can increase your messaging costs by thousands of dollars monthly.
What to Look For in a BSP
- Zero markup on API costs (like ChatterKart)
- Transparent pricing with no hidden fees
- Robust platform features and reliability
- Responsive customer support
- Compliance with WhatsApp policies
Calculating Your Monthly Costs
Estimate your costs by calculating: (Number of conversations × Rate per conversation) + Platform fees. Choose a BSP that only charges for platform access, not API markup.
Start Saving Today
Don't pay unnecessary markups. ChatterKart provides full WhatsApp Business API access with 0% markup - you only pay Facebook's official rates plus our transparent platform fee.